Among kids, teeth-brushing every
morning and night could be seen as a routine task they quickly want to complete
without giving it necessary attention. Even at that, they often want to eat sweet,
chocolate and other sugary snacks that could have harmful effect on their teeth
if care is not taken.
As simple as the teeth may
seem among every other parts of the human body, any problem with the teeth - cavity
in teeth, toothache, gum diseases, etc. - could give terrible discomfort to an
individual. That is why oral hygiene is necessary
for staying healthy and active.
Little wonder leading
telecoms operator, Airtel and Unilever see oral health as sine qua non to
wellbeing and progressive performance in academics among students, who are
especially prone to paying little attention to their teeth. The
two companies recently collaborated with the Nigerian Dental Association to promote oral
hygiene among students in Nigeria.
The oral health initiative was
targeted at students in the schools adopted by Airtel Nigerian under its
Adopt-a-School initiative. These schools are located in areas largely
considered as under-served and therefore need support.
Through the
CSR health awareness programme, the telco and its partners are educating
primary school students across Nigeria on how to stay healthy through oral
hygiene. Schools that have benefitted from the programme include: Oremeji
Primary School II, Ajegunle, Lagos; St, John’s Primary School, Ijebu-Igbo, Ogun;
Community Primary School, Amumara, Imo; Presbyterian Primary School, Ediba,
Cross River.
Speaking
on the initiative, Regional Operations Director, Lagos
Region, Airtel, Mr. Adedokun Oye, noted that the telco has taken a step further
to care for Nigerian children by ensuring their health and well-being through
proper oral hygiene in order to bring out the best in them.
“Airtel and Unilever are providing kids
in schools with gift items like tooth brushes, toothpastes and leaflets that
offer tips on oral hygiene. When children stay healthy, it will be easier for
them to learn,” he said.
Brand
Building Director, Unilever Nigeria, David Okeme, noted that Unilever’s global
oral care social missions is to improve the oral health of 100 million people
by 2020 by convincing them to brush day and night to stay healthy and happy,
and live a more enjoyable and fulfilled life.
“In
partnership with the Nigerian Dental Association, Universal Basic Education
Board and the Federal Ministry of Health, Pepsodent is committed to improving
the oral health of 10 million children in Nigeria by 2020 through the Brush Day
& Night schools’ programme, and one million school children will be reached
directly in 2015. We believe kids can change the world by adopting healthy oral
habits and they can convince their parents to do same,” he added.
During the campaign in Lagos, Dr. Abu
Dorcas from the Nigerian Dental Association (NDA) took the children through a
brief session on how to maintain oral hygiene. She encouraged the children to
always brush daily, morning and night, using fluoridated toothpaste. “It is important to stay away from sweet and
sugary things in order to maintain oral hygiene. Eat more fruits and
vegetables, drink sufficient water. More importantly, try and see a dentist
every six months,” she said.
Head
Teacher, Oremeji Pry. School II, Mrs. Animashaun Risikat, commended Airtel and Unilever
Nigeria for giving priority to the health of students and teachers through the
programme.
She
said: “This initiative will go a long way to boost the hygiene of both teachers
and the students. As we know, health is wealth. If the kids are healthy, they
will be happy to learn.”
Similarly, St. John’s Primary School the Head Teacher, Mrs. Okubanjo Adesola
noted that the deep concern for the wellbeing of Nigerian kids prompted the
companies to come up with the programme. With a programme like this, both companies
have given encouragement to our pupils and teachers. It shows that they value
our wellbeing. We are grateful to Airtel Nigeria and Unilever for this commendable
project,” she said.
Education Secretary, Ijebu North Local Government Education Authority,
Mrs. Mrs.
Mistura Balogun described the campaign as a key programme which could further
boost the academic performance of the pupils. “If the kids are healthy, they
come to school every time and pay attention adequately. The end result of this
is that they perform well,” she added.
After listening to the health talk and demonstrating how to maintain
oral hygiene, some students of the school also voiced their appreciations.
They hailed Airtel and
Unilever for providing them with toothpaste, toothbrushes and oral health
tips. Rachael Elia, primary six student
of Oremeji Primary School said, “I will be brushing in the right way as we were
taught by the dentist. It is the proper way to brush. We thank Airtel and
Unilever for this.”
Habeeb Isiaka of primary 5
said, “From now, I will try to brush morning and night so that my teeth can be
strong and healthy.”
In similar vein, Rofia Yekini of Primary 5 said: “When I follow the
instructions given to us by the dentist I believe I will have good health. I
thank Airtel for this.”
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