How poultry farmer, undergraduate become millionaires in a day

Emeka Ibemere

Last week, the proverbial fortune smiled on two citizens of Nigeria on the ongoing Nutricima Mega cash promo. Both citizens were one Kaduna-based poultry farmer and Jos-based undergraduate- student of University of Georgia, USA, as both emerged millionaires in the on-going pan Nigerian consumer-reward promo by Nutricima Limited tagged: ‘Mega Cash Promo’.

In the first phase of the Nutricima national e-raffle draws supervised by State and National Lottery Regulatory Commission, a middle-aged poultry farmer, Alhaji Kassim Ahmad Abdullahi and 21-year-old Chinedu John, a student of University of Georgia won N1m each, while another student of Federal Polytechnic, Bauchi, Miss Janet Attah, 20, won N250, 000 in the promo.

At the prize presentation held recently in Kaduna and Jos, respectively, the event had in attendance some executives of Nutricima Limited, families and friends of the winners. Before the motley crowd, the poultry farmer and two undergraduates received their cash prizes amidst joy and excitement.

Alhaji Abdullahi while recounting how he qualified for the N1m cash prize disclosed that he had applied for a loan to invest in his farm business, but later heard about the Mega Cash promo and decided to participate in it.

He said, “Olympic Milk is my favourite brand and despite the fact that I saw some labels with the words; ‘Try again,’ I remained persistent despite the discouragement from my wife and children who mocked that it will all amount to a waste of time. Later, I made attempt twice by sending the six digit code and serial number then eventually got a call notifying me that I had won N1m, the overjoyed Abdullahi stated.”

According to Abdullahi, the cash prize is a gift from God because the loan he had applied for would have cost him some additional interest to battle with. But with the N1million cooling in his account, Abdullahi has nothing to do with the loan again.

For Chinedu John, his ambition to school abroad, it’s a dream come true. John explained that he gained admission into Georgia State University, US; and had been praying to God for a scholarship to fund his education in the States. While contemplating the possibility of resuming school by October this year for the new academic session, he decided to buy tins of Olympic Milk with which he usually makes yoghurt, refrigerates and consumes.

On that particular day, he took the milk as usual and after that sent the six digit pin with serial numbers to the designated number and followed the instructions from the auto response.

Few weeks later, he got a call that he won N1million. He said he couldn’t contain his joy when he was told over the phone that won N1m.

 “My scream attracted neighbours who thought there was danger in my house but they later discovered that it was an expression of joy and excitement,” he said. He concluded that the proceeds from the promo would definitely be invested in his University education in USA.

Miss Janet, who won N250, 000 confessed that she was an addict of Olympic Milk and really deserved the reward from Nutricima Mega Cash Promo. She explained that despite being a young student, she usually buys a carton or half a carton of Olympic Milk as part of her school provisions. She said. “The 250,000 cash prize will take some financial burden off my parents so that they can cater for my younger siblings.”

In the last four weeks, several consumers have won cash prizes ranging from N50, 000 to N1million in the Mega Cash Promo and more consumers are expected to win millions of naira in subsequent draws. The promo started on January 27th and is expected to end on April 14, 2014.

Nutricima Limited unveiled the promo in fulfilment of its promise to make life better for its teeming consumers across Nigeria. It is aimed at rewarding new and existing consumers of Nutricima’s range of milk products. 

The company are the makers of Coast, Nunu, Olympic milk and other nutritious food products and are giving away cash prizes worth millions of Naira to consumers in its latest consumer-reward initiative tagged ‘Nutricima Mega Cash Promo.’ The promo is aimed at rewarding new and existing consumers of Nutricima’s range of milk products and will run for three months starting from January 13th to April 14, 2014.

According to the company, consumers stand the chance of winning millions of Naira and numerous gifts after purchasing any of Coast (evaporated or powder), Nunu 380g or Olympic Milk which has the promo label.

Under the label, consumers will find a six digit Code number which they should text along with the product serial number.  The sender then gets an auto response SMS which informs the participant about what they have won.

Instant wins in the Mega Cash Promo include N50 airtime e-top-up for thousands of consumers, cash prizes of N500 (Five Hundred Naira), N1, 000 (One Thousand Naira), N5, 000 (Five Thousand Naira) and N10, 000 (Ten Thousand Naira) each.

Aside the instant prizes, the auto SMS can also qualify consumers for a monthly raffle draw where they have the opportunity to win between N50, 000 (Fifty Thousand Naira) to N1million (One Million Naira).

To redeem their cash prizes, customers are expected to go to the official banking partners Zenith bank with SMS proof and the product label. Cash prizes between N500 – N10, 000 will be paid over the counter, while N50, 000 – N1, 000, 000 will be transferred to winners’ accounts. 15 lucky people are expected to win N1, 000, 000 each in the raffle which will be held every month of the promo duration.