Monday, 28 April 2014

Vconnect Prioritizes Customer Engagement …Upgrades website to user-friendly status




Emeka Ibemere
Barring last minute effort to attract new clients and still retain the old clients as usual, an organization has stepped up their network and raised the bar in technology sector in its effort to answer their customers’ needs.
With the new brand effort, the tech and online ardent followers of internet are to experience a new model user-friendly- website by the time the ongoing upgrading status at the Vconnect ends.
The unique spell of experience is expected to bring utmost value to the clients of Vconnect as their popular online business directory.
 To this background, the V Connect.com gears up to evolve a new and dynamic ways of serving its growing consumers well again.
According to Ameya Bhave, Product Head, Vconnect, the company has set the ball rolling in making their effort a reality with its recent online upgrade. He said this is possible following more advanced improvement on the previous website version, which he added was packed with new features designed to not only make the search for users easier, but also keep the website’s teeming users actively engaged in the process.
According to the company, with the recent upgrade, users would find the search for local businesses easier and remain actively engaged in the process. He disclosed that for example, the website’s homepage is less cluttered with messages, information and pictures giving room for enhanced search and sharing of findings; while Google Map is available for easy navigation to requested business location.
The company also disclosed that any visit to the site now, shows that the new home page has an awesome look and feel, very inviting with fewer messages, business information found could be ‘liked’, ‘saved’, ‘shared’ and even ‘sent’ through an SMS option for every customised page.
It was also that with the upgrade, users have the luxury of searching for and saving every important business that catches their fancy, ‘like’ and ‘save’ the identified businesses to stay connected by getting regular updates on new deals, discounts, offers & promos. According to the company manager, when the ‘like’ button attached to a business page is clicked, it automatically marks as a favourite on the user's profile such that the user would not have to go through the search exercise for that business all over again.
Furthermore when searching, a user is equally at liberty to share business page link and comments with network of friends due to the available social media platforms namely, Facebook, Twitter, Google+. This serves as a form of endorsement for the shared businesses.
While reviewing the recent upgrade of the website, Tech experts who have experienced the exciting and engaging feel of the site expressed satisfaction at what they summarise as a seamless way of finding information in record time.
According to the experts, the new version of Vconnects website was one which could connect them on the go and could also be downloaded from every popular mobile app store that worth its salt in cutting-edge technology.  
Meanwhile, the recent upgrade of VConnect.com is already generating positive reactions from different users who regularly surf the website in search of businesses for their convenience such as hospitals, restaurants, fast food, beauty shops, electronics offices etc.
Ameya Bhave says the reason was not far-fetched, because users are saved the trouble of being restricted to laptops alone since they could access the business directory portal on their mobile phones without downtime.
He said Vconnect has always placed customer satisfaction on the front burner of its value proposition; ensuring that users enjoy premium and valuable service at no extra cost to them. Daily Newswatch gathered that the mission of the company was to make it easier for everyone to find information on local businesses and to contribute to the growth of small and medium enterprises.
commenting further on the rationale for the recent upgrade which has been generating rave reviews nationwide, Bhave, the Product Head of Vconnect, urged users to keep their fingers crossed for more user-friendly innovations from VConnect in the weeks and months ahead, adding that, “they are set to witness a more advanced new media powerhouse that will do well to attend to all their information needs, thereby effectively making life easier for them.”
Vconnect said it would continue to drive increased focus on advanced digital marketing with unrivalled product offerings. “This ultimately ensures that every patron gets premium value at all times”.
It would be remembered that four years ago, the company started with an ambitious project of organizing information on local businesses in Nigeria and making it available to users.
Four years down the line, the company boast that over 800,000 businesses are closer to their customers and that they still have a long way to go.
According to organization, their dream is to build a platform to remove the barriers between businessmen, entrepreneurs and the business information they want.

Prior to now, finding business information has never been easy in Nigeria. But over the past four years, the company said they have nurtured a database of over 800,000 businesses in Nigeria, so that their users could freely access information. “We connect our users to businesses around them”
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“Growth of internet in Nigeria has been unlike any other country in the world. Mobile internet continues to be more popular amongst our users. We make it easy for our users to access information on location, product & services on-the-go. Our mobile site and Mobile app compliment our website”, the company stated. “We strive to deliver a consistent, meaningful and engaging experience to our users across the entire three platforms”.
“We provide our users with a large number of businesses listed on our website from which they can benefit. Our users can see the business' location on the map, get their contact details and see their products and services. All this information is also accessible on the go through our mobile website and mobile apps platforms. We connect local businesses with their potential customers. Businesses benefit from our efficient and cost effective marketing tools to reach out to even wider audience”.


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